Holistic, Natural Route:
1. Elevate your head at bedtime. Don't lay flat when you sleep. When you lie flat the water that is naturally in our body just settles in the head area not only leading to that puffy face look, but puffy eye look.
2. Place a cold wash cloth over your eyes. Get a wet wash cloth place it in a zip lock bag and put it in freezer. Then, place over your eyes at night to reduce puffiness.
3. Drink plenty of water. It has always been said that drinking water reduces puffiness and dark circles.
Skin care product Route:
I personally use Clinique's eye care line. I use two specifically from their lineup.
All About Eyes Serum De-Puffing Eye Massage:
Use twice a day in the morning and night. Roll it firmly under your eyes, 2 times. Since using this, it did drastically reduce the puffiness of my eyes. If I don't use it for a period of time that puffiness returns.
I alternate between these two eye creams. They do the same things but at different intensities. It reduces dark circles along with fine lines and wrinkles. After, a couple of minutes after using the De-puffing eye massage I use the cream. These definitely work best in combo with the eye massage in my experience.
New Product Alert:
Even Better Eyes Dark Circle Corrector: This eye cream not only reduces puffiness but lightens dark circles. I have not personally used this product but I hear good things online about it. Price $39.50.
FUN FACT: If we lived in certain Asian Countries actually having bags under your eyes is considered a Beauty mark. When you smile your eyes become puffy and they bag little underneath. So its considered something of a beauty mark.